The concept for Infinity Vision Alliance (IVA) was conceived in 2007 by Dr. Richard Frieder and Dr. Aaron Sako. Due to the challenge of controlling office overhead and commercial competitors, they felt a need to organize a group of select private practice owners to better help their profession. The mission of Infinity Vision Alliance is to collectively reduce office overhead and to provide a forum for practice owners to share and exchange knowledge amongst their peers. This is achieved through quarterly dinner meetings, round table discussions, and a unique online forum.

IVA has partnered with nationwide, reputable companies that support the optometric profession. A principal partner with Infinity Vision Alliance is Essilor Labs of America. The majority of dinner meetings, CE, and practice management seminars are funded by Essilor. Essilor also made a strong commitment to IVA by providing its membership with large discounts and a team of service representatives for in office staff trainings for all their offices grow.

Infinity Vision Alliance has strategic relationships with Alcon Laboratories, ABB-Concise, Bausch and Lomb, Clear Vision Optical, Altair, Total Vision Care, Safilo, Modern Optical, and Marchon. As IVA continues to grow, Drs. Frieder and Sako will invite more reputable companies that are enthusiastic to support the Alliance. They will strive to help private practice owners reach their goals and continue to develop one of the most prestigious groups of its kind.