Our Story

Infinity Vision Alliance (IVA)

Infinity Vision Alliance was founded by Drs. Richard Frieder and Aaron Sako in 2008. Due to challenges of the practice ownership and the ever changing economy, they focused on the need to organize a select group of private practice owners to strategize success in the marketplace. IVA is committed to helping eye care providers nationwide. Their goal is to help private practices compete and flourish by providing discounted products and services to our members.

The focus of IVA is to reduce office overhead and to provide a platform for practice owners to exchange knowledge and network with their colleagues. In the goal of lowering office overhead, IVA has partnered with and negotiated incredible value with nationwide reputable companies in the eye care industry. IVA meets nationwide for networking and educational opportunities, bringing in top lecturers from across the country to educate their members.

IVA provides its membership a wide variety of companies to partner with. These categories include but are not limited to optical lens laboratories, frame vendors, contact lens companies, contact lens distributors, pharmaceutical companies, insurance brokers, equipment vendors, payroll services, merchant services, software companies, furniture/office design and marketing/website professionals. IVA strives to help its membership reach their professional goals; and with a fast growing member base, they are the best value-based vision care alliance.

In January 2013, they formed a strategic alliance with PERC, Professional Eyecare Resource Co-Operative, which gave all IVA offices the purchasing power of a multi-million dollar office. Our remarkable growth and alliance has allowed IVA to add benefits like frame distribution, healthcare integration and unique vendor partnerships. Today PERC+IVA has over 4000 members in 50 states and is growing at an incredible pace.


About Dr. Aaron Sako

Dr. Aaron Sako graduated with honors from Nova Southeastern College of Optometry in 2000. Prior to receiving his Doctor of Optometry degree he attended the University of California at Irvine. Dr. Sako completed his externship training at the Bascom Balmer Eye Institute in Miami Florida. Immediately following Optometry School graduation, he joined a thriving multi-doctor private practice in Laguna Hills California, where he still practices today.


About Dr. Richard N. Frieder

Dr. Richard N. Frieder graduated with a B.S. degree from the University of Southern California after which graduating with honors from Los Angeles College of Optometry in 1971. He served in the Amphibious United States Navy prior to graduating. He is a member of the Orange County Optometric Society, California Optometric Society, and the American Optometric Association. He is a charter member of Rotary International and dedicates time on projects for children in India and orphanages in Mexico.